"Z-generation consumers exhibit five key characteristics: self-gratification needs, interest-based socializing, aesthetics as justice, building personal brand, and fashion moving downscale. Concurrently, with the rise of China's national strength, the consumption group of young people in our country has sparked a new wave of national fashion fever, which has become a trend in both domestic and international markets. Baidu's relevant reports show that the attention to national fashion has increased by 528% over the past decade."

Today's Chinese fashion trend has stepped into the 3.0 era, transcending new domestic products to encompass the rise of Chinese power behind various fields such as culture and technology.

Chairman Luo Zijian introduced that in response to the current consumer trends, Chao Ren Kitchen & Bathroom has since last year determined its future product development direction: modularization, new national fashion, and replaceability. This collaboration with Jipin Industrial Design is precisely to cater to the consumption interests of the younger generation, laying a solid foundation for Chao Ren Kitchen & Bathroom's future market competition.

According to information, at Superman Kitchen & Bathroom's new product launch event in January, the company重磅 introduced a new collection of domestic trend series products called "Poetic Life · Seclusion Collection." The series was met with 1,500 orders on the day of its launch.

Chairman Luo Zijian emphasized that as a national brand, Super Man has always taken "making cooking more enjoyable and making the world fall in love with Chinese flavors" as its mission. The company has dedicated itself to creating a high-rotation, high-flame stove that better suits Chinese cooking habits, and has put in great effort to "nationalize" the product features, earning widespread recognition.

We officially launch the new "Made in China" product line, focusing on industrial design and aesthetic appeal to achieve a "new Chinese trend" in product design. This caters to the curious, diverse, experimental, and individualistic traits of the young consumer group, allowing for a better and more targeted approach to meeting their needs, and further breaking through the brand and product competitiveness for superlative growth.