Crafting a live stream setting logically not only enhances the shopping atmosphere and provides users with a substitute shopping experience, but also strengthens the brand's account and product character, fostering fans' trust in the brand and its products.

    Beijing Live Studio SetupBased on the varying characteristics of the live streaming industry, the techniques for setting up a live studio also differ slightly. This article will teach you how to create a professional live streaming studio, especially suitable for clothing merchants.

    01

Venue Setup

 Space Size: The category of live broadcast determines the required size of the live broadcast venue, which should be adjusted according to the content of the live broadcast.

For example, in the context of live-streaming, clothing and bag retailers often follow a principle of fullness without crowding, requiring minimal space.

Therefore, it is recommended to choose a live streaming room of approximately 20-40 square meters, which should include: a live streaming area, a product display area, a changing room, etc.

On-site Soundproofing: Before the live broadcast, check the soundproofing and echo in the testing site. Poor soundproofing or excessive echo can affect the normal conduct of the live stream. Soundproofing cotton can be placed at the live broadcast site to reduce noise.

Environmental Layout: To visually demonstrate the wearing effect of clothing, Beijing Live Studio believes that the environment should maintain clear lighting, be bright, and have tidy visible items.Beijing Pop-up Store Setup

Please note the following points of attention:

(1) Keep the live streaming frame clean, tidy, and presentable; avoid placing disorganized shelves or wardrobes within the camera's view.

(2) The neatly arranged models can be placed, with the specific quantity depending on the space available.

(3) Some background music and string lights can be placed in the live streaming room, but be mindful to keep the music at a moderate volume and the lights not too bright; otherwise, they may distract viewers from the live streaming content.

Additionally, the layout of the live room's screen can display an entire rack of clothes, visually suggesting a diverse and attractive style to the audience.

Additionally, placing a rug in the live stream can enhance the texture, elevate the environmental class of the live studio, and boost the product's unit price level.

Live Stream Background: The直播间 features a light-colored solid wall as the background, with a focus on simplicity, elegance, and brightness. It avoids any complexity, as a cluttered background can easily be off-putting.

In color selection and coordination, the Beijing live broadcast studio is designed to opt for simple and bright hues such as ice blue, light gray, light brown, solid colors, and pastels. These colors offer a visually cleaner look and make it easier to highlight the anchor. You can also choose the same color system for splicing and matching, which creates a comfortable yet cohesive appearance.

Avoid selecting overly bright or too flashy background wall colors, as they can cause glare and result in a blurred focus on the camera.Beijing Pop-Up Store Setup