In the era of digital intelligence, the digital transformation of consumer goods enterprises is becoming increasingly important. Some consumer goods companies have made good progress and achieved good results in digital marketing, omni channel sales, intelligent manufacturing, intelligent supply chain, and digital operation. Even some leading companies have achieved significant sales growth, customer loyalty improvement, cost reduction, inventory reduction, profit growth, and market share improvement through digital transformation. However, in order to achieve better economic benefits and enhance competitiveness in the digital transformation of consumer goods enterprises, greater efforts must be made to carry out "business+technology" innovation and transformation.

Assist retail enterprises in upgrading their digital capabilities

Provide different product combinations to meet the differentiated needs of different retail distribution enterprises, integrate the brand's omni channel service network with an integrated operation system of "procurement, sales, distribution, return, and promotion", realize the digitization of marketing, supply chain, finance, and human resources for retail distribution enterprises, and assist in the restructuring of organizational capabilities and the sustainable development of the enterprise.