From Heritage to Innovation: Xi'an Juruo Fashion's 15-Year Deep Dive Journey

In the city of Xi'an, a place that harmoniously blends historical heritage with modern vitality, Xi'an Juruo Garments Co., Ltd. has been crafting the growth story of a local apparel enterprise through fifteen years of dedicated effort. The company's history can be traced back to 1997, when its predecessor, Xi'an Hongya Te Garments Co., Ltd., embarked on its exploration in the apparel industry; in 2007, the establishment of Xi'an Rongze Garments Co., Ltd. further accumulated industry experience. On June 15, 2011, Xi'an Juruo Garments Co., Ltd. was officially registered, with the legal representative Wang Zhenqi leading the team into a new journey of development. With a registered capital of 55 million RMB, it laid a solid foundation for the company's stable operation.

In August 2023, Juruo Garments experienced a significant strategic upgrade. The company expanded its business scope from initial clothing design and sales to encompass areas such as garment manufacturing, apparel production, labor protection product production, and special labor protection product production, achieving a transformation from a "sales-oriented" to a "production+service-oriented" enterprise. Simultaneously, the optimization of the equity structure introduced Xi'an Yidai Qianjiao Garments Co., Ltd. as a strategic investor, further enhancing the company's financial strength and supply chain integration capabilities. Today, Juruo Garments has established an operational system covering the entire chain of design, production, and sales, with an annual sales revenue exceeding 30 million yuan, supplying over 100,000 sets of products annually, and serving customers across Shaanxi, Gansu, Ningxia, Shanxi, Inner Mongolia, Xinjiang, Qinghai, Guangdong, and other provinces, becoming a major force in the clothing industry in the northwestern region.