Expansion and Management Practical Training of Same City Delivery Business
1、 Course Background:
Urban distribution business, as the main body of livelihood logistics, is receiving increasing attention, especially in**In the case of lifting the ban on prevention and control, how to quickly obtain the market and do a good job in operation has been put in front of logistics operators.
After more than 20 years of development, China's logistics has gradually refined into various fields, transitioning from storage centers, logistics centers, and distribution centers to the current concept of distribution centers. All of this has been developed around the continuous emphasis on urban distribution.
Therefore, project development, project operation, project profit and loss, quality control, team management, and other aspects based on urban distribution business are things that operators must pay close attention to.
Especially in market segmentation*In today's era dominated by digitization, intelligence, and intelligence, traditional logistics management methods have become detached from reality, and the massive amount of data and business operation information has become overwhelming.
Therefore, with the popularization of information technology and the Internet, it is urgent to improve the market concept of managers, improve the digital awareness of operations, refine profit and loss, trace quality control and make management flexible.
This is the purpose and significance of this course.
2、 Training target:
Marketing, operations, customer service, finance and other management personnel
3、 Training duration
2 days, 6 hours per day
4、 Course outline:
1、 Current situation and future of urban delivery business
1. The concept of distribution and distribution center
2. Concept proposal of centralized distribution center
3. Concept of urban distribution business
4. Classification of urban distribution services
5. Operation mode and difficulties of urban distribution business
6. The future of urban distribution business
7. The current situation and future of the domestic and international ready to use market
2、 Market Development and Marketing Management
1. Local customer inventory and customer segmentation
2. Differential positioning and marketing innovation
3. Common Customer Development Methods and Cases for Same City Distribution
4. Marketing communication and sales negotiation
5. Learn marketing from the Party
3、 Main operational focus of same city delivery business
1、 Definition and Analysis of Supply Chain
Ø What exactly is a supply chain?
Ø New RetailIntroduction to SCOR Model
Ø Characteristics of New Retail Supply Chain
2、 Definition and Model Introduction of New Retail
Ø Definition of New Retail
Ø The New RetailNew ": New technology, new ideas
Ø Reconstruction of new retail resources
Ø The Development of New Retail and Changes in Supply Chain Elements
Ø Types of New Retail
Ø Introduction to New Retail Enterprise Cases
Ø New Retail's Warehouse Store Competition
Ø The significance of Hema Fresh in new retail
Ø Definition and characteristics of community group buying
Ø The Supply Chain Model of New Retail
3、 New retail procurement model and procurement core
Ø New Retail Procurement Model
Ø E-commerce and New Retail Warehouse Distribution Model
Ø Characteristics of successful procurement management
Ø Comparison between Traditional Procurement and Modern Procurement
Ø Introduction to Procurement Methods
Ø Jokes about fresh food procurement
Ø Introduction to the New Retail Supply Chain Procurement Model
4、 Introduction to the operational points of warehouse distribution business
Ø Warehouse Distribution Business Process and Focus Points
Ø Key points of FMCG logistics management
Ø Why is it difficult to do fresh cold chain-Imbalance under multiple demand conditions
Ø Fresh cold chain control mode-Warehousing, transportation, and support
Ø Strengthening the New Retail Supply Chain2D development
4、 Digitalization for project operation, profit and loss analysis, and quality control
1、 The significance and necessity of digital tools
2、 Construction of Digital Platforms and Tools for Common Same City Delivery Services
3、 Key dimensions of project operation analysis
4、 Introduction to Key Points of Logistics Cost Control
Ø The composition of direct costs in the supply chain
Ø General understanding of logistics cost control objectives
Ø Financial Classification of Logistics Costs
Ø Decomposition of Activity Factors in Logistics Costs
Ø Activity based costing model（ABC method active based cost）
5、 Introduction to Customer Service and Performance Evaluation Methods
Ø Equilibrium and Game Theory
Ø The impact of logistics management on customer service
Ø How to improve service quality-Performance evaluation and relative performance methods
5、 Lecturer introduction: Invitation can be targeted according to needs
